Today's markets are demanding, new technologies are enabling innovative product development at a quickening pace. Established companies are faced with numerous competitors who spring up seemingly from nowhere with the capability to bring new products to market faster than ever. Many organizations are finding themselves in a calcified position, unable to move and respond to simple market needs. Compounding the problem are talent shortages, as they watch their best people systematically get lured away. Often companies are left with calcified processes, skill gaps and unfulfilled product demands. Basic agile thought has become widely recognized as a critical ingredient for continued competitive success and opens a path away from calcification.