Introducing the Scrum Guide Coach

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Black and white illustration of a bearded man with glasses, smiling. The avatar represents Dan in a Can, an AI Scrum assistant for 3Back.
“Ask! Dan in a Can”

Introducing the Scrum Guide Coach: Start Your Scrum Pathway Today!

We’re excited to announce the launch of the Scrum Guide Coach. A new virtual assistant designed to empower Scrum teams, Scrum Masters, and Product Owners to achieve agile excellence. This innovative tool, developed in partnership with the Scrum Guide Organization (SGO), provides real-time insights, actionable advice, and adaptive guidance.

A Dynamic Partnership Delivering More Value

At 3Back, we’re committed to delivering exceptional value to our students through world-class training programs. As part of this commitment, we’re proud to integrate the Scrum Guide Coach directly into our training offerings. The goal is enriching the learning experience for Scrum practitioners at every level. With this powerful tool at their disposal, our students gain immediate access to support that bridges the gap between theory and real-world application.

Our collaboration with the Scrum Guide Organization ensures that the Scrum Guide Coach continues to reflect the latest thinking, empowering teams to discover and refine the Scrum practices that work best for them.

Key Features of the Scrum Guide Coach

Futuristic AI Scrum Guide Coach with glowing circuits, wearing a suit. Digital-age design with an intelligent, professional expression.
  • Tailored Training and Guidance for Scrum Masters, Product Owners, and Development Teams—helping them align their work with results that matter.
  • Integrated with 3Back Training to provide students with enhanced learning experiences and hands-on support.
  • Adaptive Coaching to respond to your team’s needs in real-time, encouraging continuous improvement without rigid frameworks.
  • Results-Focused Insights that keep your team aligned on outcomes and delivering meaningful value every sprint.

A Living, Evolving Tool: Help Shape the Future

The Scrum Guide Coach is more than a static resource—it’s a living tool that evolves through ongoing feedback and development. We are actively tuning the Coach in collaboration with the Scrum Guide Organization (SGO), and we welcome input from Scrum practitioners. Your feedback plays a crucial role in shaping how the Coach grows to meet the needs of teams around the world.

Start Your Scrum Pathway Today!

Whether you are new to Scrum or refining an established practice, the AI Coach will help. From real-time answers to role-specific insights, the Coach is designed to support you wherever you are on your Scrum Pathway.

We also invite you to engage with the broader agile community. Consider signing the Agile Manifesto at manifesto.scrumguide.org and join the movement of professionals committed to delivering meaningful results.

Discover. Experiment. Deliver.

The Scrum Guide Coach is just the beginning. As we continue to enhance this tool with your insights and experiences, we invite you to explore how it can benefit your team.


Start your Scrum Pathway today with the Scrum Guide Coach, now integrated into 3Back’s training. Join us on the journey to continuous improvement. Together, let’s deliver results that matter!


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